This woman, Rosie (who helped Bethany on Bethany Getting Married?), was pregnant in NYC and realized how little is out there in terms of fashionable maternity clothes; so she opened a store. In doing so, she realized how high-maintenance these Upper East Side moms-to-be are and how little some of them know about babies. Now she is a bit of a baby expert and helps expectant moms with anything they could possibly need.
In the first episode she met with a couple who hadn't bought anything for the baby yet because they thought baby toys and furniture are too "babyish" and don't fit their sleek modern apartment, and a couple who wanted help choosing a baby name. They had a panel of experts and then a focus group for this people! Wait till the end, you'll never believe what these people choose.
I am so addicted to reality television, and this show has enough to laugh at that it is a great success in my book. Check it out and let me know what you think.
Here's a little preview to wet your pallet.
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